Strong relationships with end users and an effective post sales service strategy must be a priority for wound care companies, says Frost & Sullivan

Kuala Lumpur, Malaysia - 24 October 2014 - The global wound care market is poised for steady growth due to the rapid rise in lifestyle diseases and the related risk of chronic wounds. A burgeoning population, greater awareness among patients, and higher buying power will further push the market. The emergence of private funding and clinics will also add to demand.
New analysis from Frost & Sullivan, Global Wound Care Market Outlook, finds that the market earned revenues of US$8.73 billion in 2013 and estimates this to reach US$11.13 billion in 2017. The wound care market in this study included the traditional wound dressings, moist wound dressings, antimicrobial dressings, active therapies, and negative pressure wound therapy.

If you are interested in more information on this study, please email to Carrie Low, Corporate Communications, at [email protected]

“Better awareness among physicians and doctors on the benefits of advanced wound care products that enable faster healing than traditional methods is aiding market expansion,” said Frost & Sullivan Healthcare Senior Research Analyst Parthasarathy Raghava. “Long hospital stay times and increased bed occupancy are viewed as a bigger burden for hospitals than investment in advanced wound care treatment.”

Nevertheless, cost concerns remain. Traditional wound closure products are still preferred over certain expensive solutions such as antimicrobial dressings with silver or hydrocolloid dressings. Focus on prevention and the lack of reimbursement also curbs the wound care therapies market.

“The biggest opportunity for wound care manufacturers and suppliers will emerge from the public healthcare sector and hence, they must work closely with the government to determine and forecast demand in this sector,” noted Raghava. “Players must also widen their product portfolio to gain consumers, particularly as public hospitals opt for bulk purchases to contain costs.”

The home care segment will be another key avenue for revenue generation for wound care solution providers in the global space. Enhancing brand loyalty by establishing a robust relationship with end users and an effective post-sales strategy will be the way forward for companies striving to carve a niche for themselves in the global market.

Global Wound Care Market Outlook is part of the Advanced Medical Technologies Growth Partnership Service program. Frost & Sullivan’s related studies include: Russian Wound Care Market, Western and Eastern European Wound Care and Wound Closure Market, China Wound Care Market, and Wound Care and Wound Closure Market in India. All studies included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact
Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
E: [email protected]
http://www.frost.com
Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies.   Frost & Sullivan leverages over 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents.   To join our Growth Partnership, please visit http://www.frost.com.

This email, its content and any files transmitted with it are intended solely for the addressee(s) and may be legally privileged and/or confidential. If you are not the intended recipient please delete and contact the sender by return. Messages sent via this medium may be subject to delays, non-delivery and unauthorized alteration. This email has been prepared using information believed by the author to be reliable and accurate, but Frost & Sullivan makes no warranty as to accuracy or completeness.  In particular, Frost & Sullivan does not accept responsibility for changes made to this email after it was sent. Any opinions or recommendations expressed herein are solely those of the author. They may be subject to change without notice.