MAQUET Critical Care AB  announced that it has won the Industrial Designers Society of America’s (IDSA) Gold Design of the Decade Award for its SERVO-i ventilator in the category of Design Contribution to Market Share Growth for 2010 Design of the Decade Awards. The Design of the Decade 2010 competition focuses the importance of industrial design's contribution to society and business success.

”We are glad to have won an IDSA Gold Design of the Decade Award for our successful and renowned SERVO-i ventilator,” said Jens Viebke, President at MAQUET Critical Care AB. “MAQUET Critical Care’s SERVO-i combines great design with innovation and it ensures reliable and high quality ventilation for patients in critical situations.”

The SERVO-i is known for exceptionally high clinical and technical performance, ensuring safe, reliable and high quality ventilation. It is also the only ventilator that can offer NAVA (Neurally Adjusted Ventilatory Assist). By combining state-of-the-art sensitivity and reliability with simplicity, SERVO-i delivers top performance for both adult and pediatric patients in a variety of hospital ventilatory care settings.

David Crafoord, Director of product design at Ergonomidesign says: “The creative and cooperative team spirit together with a great variety of stakeholders generated totally new ideas, patents and most important, it generated long-term successful business. 10 years ago, competing products looked intimidating and complicated. There was a golden opportunity to create a friendly and easy-to-use, yet advanced product.”

ABOUT IDSA

Founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate scholarships annually to further industrial design education. The organization has more than 2,300 members in 27 chapters in the U.S. and internationally.